
If you're a business owner looking to sell your products on Facebook or Instagram, there are certain eligibility requirements you need to meet. These requirements are put in place to ensure that the platform is used responsibly and to protect both businesses and customers.
Firstly, you need to make sure that your Facebook or Instagram account complies with the platform's policies. This includes Meta's Terms of Service, Commercial Terms, and Community Standards for Facebook, and Instagram's Terms of Use and Community Guidelines. Failure to comply with these policies may result in the loss of access to Facebook Commerce surfaces or your account being disabled.
Secondly, your Facebook Page or Instagram professional account must represent your business and your domain. This means that your product listings must be available for direct purchase from your website or through Checkout on Facebook or Instagram. If you're directing buyers to a website, you must provide Facebook with a single non-shortened domain through which you sell. Facebook will also verify that you own the domain.
Thirdly, you need to be located in a supported market. Facebook Commerce surfaces are available in certain markets only, so you need to make sure that your Facebook Page or Instagram professional account is located in one of these markets. Currently, Checkout on Facebook and Instagram is only supported in the United States.
Fourthly, your account must demonstrate trustworthiness. This means that you must have an authentic and established presence on Facebook or Instagram, and you must maintain a sufficient follower base. To confirm that your account belongs to a legitimate business, Facebook may ask you to verify your business information or identity.
Lastly, you need to provide accurate information and follow best practices. Failure to meet any of these requirements may result in the loss of access to Facebook Commerce surfaces or your account being disabled.
Facebook Commerce surfaces include Facebook Shops, Facebook Page Shops, Marketplace Stores, Live Shopping, and Instagram Shopping. By meeting these eligibility requirements, you can start selling your products on Facebook and Instagram and reach a wider audience. Don't miss out on this opportunity to grow your business and connect with customers on social media!
Tired of losing potential customers due to ineligibility for Facebook Commerce surfaces? Our marketing agency can help you meet the requirements and increase your sales!
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